Toyota wants to draw a new age into its show rooms, a younger crowd that, once there, will return over time as faithful buyers of Toyota products. But the brand name Toyota does not click with this crowd. Neither does the present line up,

Toyota admits, somewhat sheepishly, that it’s lost touch with the Offspring of its faithful. They know Toyota makes good cars but fear they do not look good driving around in one, that the image leaves something to be desired. Scion is Toyota’s response,

Toyota Camry outsells all the other Midsize cars largely because of Toyota’s reputation for quality, Durability and reliability. The Camry is the perfect transportation appliance, flawlessly performing its duties, never annoying its owner. Its soft suspension smooth out beat-up city streets. The interior is ergonomically excellent, with big climate and audio Knobs that are easy to adjust, and the seats are comfortable.

A new gas-electric hybrid model has joined the Toyota Highlander line for 2006. The Highlander Hybrid uses Toyota’s Hybrid Synergy Drive.

The Toyota Highlander is the best-selling vehicle of its type, a Midsize sport-utility based on a car. Highlander’s popularity is partly because it’s a Toyota, which promises top-notch quality, Durability and reliability. But it’s also a result of its practicality and easy manner. 

The Toyota Tacoma may be the best pickup in its class. And that’s sayings a lot, because the entire class is outstanding. The Toyota Tacoma was completely just last year, but nearly every truck in this class has been recently redesigned.