With the head towards the east, including China and India. The production of the film “3 Idiots” has used the Volvo XC90 R-Design cars as protagonist of the film (directed by Raj Kumar Hirani), companion of adventures in the quartet of actors, made by Aamir Khan, Kareena Kapoor, R. Madhavan and Sharman Joshi, film stars bollywodiano. 

“We are proud to have participated in a long-awaited and prestigious production” - said Paul De Voijs, head of Volvo India - “Bollywood is a cult in India.” To win the Eastern market, in short, serve these “extras”.